Gokurakuyu — literally translated Paradise Hot Water — developed the small neighbourhood bath house principle into a chain of large bath houses all similar in concept and setup. With a wide range of facilities, Gokurakuyu aims to cater for the whole market. Besides the bathing are, facilities usually include, a restaurant, various massage services and even budget haircuts. With over 40 stores Gokurakuyu is the largest chain of public baths in Japan.
Previously the company managing the Gokurakuyu chain was called Jinendo Co., Ltd., but in 2006 the name changed to Gokurakuyu Co., Ltd. The chain consists of a mix of corporate stores and franchises, but the same formula and level of standardization applies to all stores.
Baths belonging to this chain: